What is motivation? Motivation is a process and it starts with a unfulfilled need or desire of an individual. This initiator factor produces a tension (physical or psychological) inside the person, and he will adjust his actions in order to satisfy his need and to reduce the tension created. When the objective is accomplished, the…
Motivational Model Maslow (1954) argues that the individual has five fundamental classes of needs that are related to each other, constituting a hierarchy so that the motivation to meet a higher need can be activated only if the needs of lower rank have been met. Maslow’s hierarchy is used worldwide by the managers to identify…